According to a study carried out in the main European markets of Amazon, Italian shoppers were the most loyal to the marketplace. In the 12 months ending October 2023, 69 percent of Italians' online shopping value was allocated on Amazon. In turn, French consumers spent only 35 percent of their annual shopping budget on Amazon.
Share of wallet consumers spent on Amazon in selected European countries as of October 2023
Characteristic
Share of wallet
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Foxintelligence. (November 1, 2023). Share of wallet consumers spent on Amazon in selected European countries as of October 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1473503/wallet-share-spent-on-amazon-europe/
Foxintelligence. "Share of wallet consumers spent on Amazon in selected European countries as of October 2023." Chart. November 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1473503/wallet-share-spent-on-amazon-europe/
Foxintelligence. (2023). Share of wallet consumers spent on Amazon in selected European countries as of October 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1473503/wallet-share-spent-on-amazon-europe/
Foxintelligence. "Share of Wallet Consumers Spent on Amazon in Selected European Countries as of October 2023." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1473503/wallet-share-spent-on-amazon-europe/
Foxintelligence, Share of wallet consumers spent on Amazon in selected European countries as of October 2023 Statista, https://www.statista.com/statistics/1473503/wallet-share-spent-on-amazon-europe/ (last visited August 24, 2024)
Share of wallet consumers spent on Amazon in selected European countries as of October 2023 [Graph], Foxintelligence, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1473503/wallet-share-spent-on-amazon-europe/